BBA in Retail Management

Admission Enquiry

    BBA in Retail Management

    The retail sector is a critical component of the economy, providing a wide range of goods and services to consumers. It is a vast and diverse sector providing employment opportunities to a large population of youth. Various types of retail outlets include Brick-and-Mortar Retail, E-commerce, Franchise Retail, Grocery and Supermarkets, Luxury Retail, Discount and Value Retail, Specialty Retail, Department Stores, Convenience Stores, Health and Beauty Retail, DIY and Home Improvement Stores as well as Online Marketplaces. This sector continues to grow and evolve, adapting to changing consumer preferences, technological advancements, e-commerce, online retailing and global economic trends.

    Fees

    90000/- per year

    Duration

    3 Years

    Semester 1
    • Business Environment
    • Fundamentals of Business
    • Retail Store Operations Management
    • Consumer Behaviour
    • Science and World
    • Professional Skills (Team Skills)
    • Communication Skills (English)
    Semester 2
    • Customer Relationship Management
    • Basics Of Accounting
    • Visual Merchandizing
    • Health and Safety
    • Employability Skills (Basics)
    • Business Specific Job Role-1
    Semester 3
    • Marketing Management
    • Warehouse and Inventory Management
    • Business Communication
    • Professional Skill (Career Skills)
    • Business Specific Job Role- 2
    Semester 4
    • Organizational Behaviour and Human Capital Management
    • Digital Retail Business
    • Retail Advertising & Promotion
    • Artificial Intelligence & Business Applications
    • Universal Human Values
    • Retail Specific Job Role
    Semester 5
    • Financial Management Essentials
    • Minor 1, 2
    • Introduction to Contemporary Social Problems
    • Retail Specific Job Role - 2
    Semester 6
    • Rural and International Retailing
    • Minor 3,4
    • Retail Management Specific Job Role

    Learning Outcomes

    • Demonstrate the capability for complex problem-solving
    • Demonstrate the capability for critical thinking
    • Demonstrate the ability for creativity
    • Demonstrate the skills that enable them to communicate effectively
    • Demonstrate the capability for analytical reasoning/thinking
    • Demonstrate the ability for coordinating and collaborating with others
    • Demonstrate the capability for leadership readiness
    • Demonstrate ‘learning how to learn" skills
    • Demonstrate the capability for digital and technological skills
    • Demonstrate multicultural competence and inclusive spirit
    • Demonstrate the acquisition of knowledge and attitude that are required for value inculcation
    • Demonstrate the ability for autonomy, responsibility, and accountability